I performed extensive market research for Star Crest Cleaners through use of SPSS. This allowed us to see who their target market was, and how to better reach this market. We also created an effective promotion in order to increase survey results by offering a $5.00 coupon on their next dry cleaning service. 


The survey that we conducted reached across the state of Illinois to all of their locations, as well as their St. Louis locations. This allowed me to gain knowledge of demographic, and psychographic traits in different geographic areas.